Home health skills training

Creative Director and Project Manager

As MedBridge expanded into the Home Health market, we needed to create a new content type that met the specific needs of learners in this setting. Onboarding new staff into Home Health requires nurses to be deemed competent in a number of specific procedures. To support this process, we needed to combine video and written content to create a short, engaging learning object that teaches nurses a specific procedure.

The cornerstone of this learning object were short format videos, filmed in studio to show the specifics of a procedure. The live action video was accompanied by a new motion graphic treatment that clearly and concisely explains each step of a process.

As creative director, I prepared a creative brief and prototype to share with our designers and videographers, who then created new graphic templates and filming guidelines. I reviewed these and provided feedback until we landed on our final treatment.

I also project managed the creation of our initial content offering, overseeing the production of 6 courses while managing timelines and budgets and ensuring we met the needs of clients and in this setting.

In addition, I wrote a prototype script, which was then provided to our subject matter experts to inform their content development. I also edited scripts provided by our subject experts to ensure quality and consistency.